Pine Financial Group
Digital design requires an approach of understanding objectives and goals while strategically figuring out how to make the best user experience possible.
The Challenge
In 2020 when I was working with a startup consulting firm, we had a client who was in the finance industry, specifically offering hard money loans to real estate investors who had an interest in flipping homes. The clients’ then-website was outdated and in need of a design update.
While working with this consulting firm, I worked with SEO and content writing specialists to collaborate on what they planned to implement into Pine Financial Group’s new site. With their new content plans, I was able to work with their page outlines and create design concepts that followed their content approach.

The Goal
The overall goal for Pine Financial Group was to give the client a fresh new look in comparison to what they had before. They liked the fintech design approach, so that’s where I started.
The Designs
Below are mockups of the final designs that were used and developed:



Project Details
Client: Pine Financial Group
Duration: 3 Weeks
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