Real Estate Luxury Collection Landing Page

The Challenge

The marketing department for this real estate brokerage wanted to run a geofenced ad campaign via Google Ads but needed a sleek landing page for visitors to land on. Since the national brand recently received a brand refresh, they wanted me to design this landing page to look modern and clean while using the new brand elements (logos, color palettes, etc.)

The Goal

The end goal for this campaign was to showcase the new brand look for their luxury collection, as well as take advantage of the incoming traffic and provide lead generation opportunities for consumers interested in buying a home as well as real estate agents who may be interested in switching brokerages.

The Approach

The new luxury collection branding allowed for more variety of colors, but I was confident that I would be able to make it work with the use of black, white and light grey colors. Much of my design work leverages negative space and this presents flexibility in using various font sizes and weights to deliver clear hierarchy of information from top to bottom.

One of the top requests for this landing page was for the page to display a list of the different services they offer. Since they had handfuls of content for each service, I didn’t want to risk potentially creating a long-scrolling landing page (especially because the lead conversion form was located at the bottom of the page). With that said, I opted to propose a list of buttons users can toggle through and each button would reveal content specific to each selected item.

Towards the bottom of the landing page, I designed a section where users who were interested in chatting with a real estate agent could tap a button and be sent to a roster page for them to look through and find someone they want to work with. I also added a CTA button for current real estate agents who may be interested in switching brokerages to get more information. I recommended that this type of content needs to specifically communicate with agents and the content should be displayed when a user taps on “Become An Agent” CTA button. When users tap on that button, the content is then displayed along with a form for them to fill out.

What's The End Result?

The campaign is still running to this day, but the client was very happy with the end product. They even gave me a heads up that they submitted the design to a real estate design competition.

In terms of usability, I found a way to deliver a satisfying mobile-first experience that let the client add as much content as they wanted without creating a long scrolling page.